The gaming market in the Philippines has experienced significant growth over the past decade. According to a report by Newzoo, gaming revenue in the country is estimated to reach $54 million this year. This makes it one of the fastest-growing gaming markets in Asia and provides an exciting opportunity for gaming companies looking to expand their reach.
In terms of demographics, most gamers in the Philippines are under 20 years old, with young males being the most active demographic. Mobile gaming dominates with about 69% of players playing on mobile devices. PC gaming (19%) follows closely behind, followed by console gaming (10%). Social gaming also has a large following with many gamers spending time on popular online platforms such as Facebook and WeChat.
The gaming market in the Philippines is driven by both international and local publishers. Popular gaming titles include Call of Duty Mobile, Hearthstone, Crossfire, Ragnarok Online, and Age of Empires. The gaming industry also receives support from various government initiatives such as the Philippine Digital Games Industry Program (PDGIP), which provides assistance for game developers.
Overall, gaming in the Philippines is expected to continue its growth in the coming years thanks to increasing access to gaming devices, rising disposable income, and a growing gaming community. With these factors at play and the right strategies in place, gaming companies looking to expand into this region can look forward to success in this vibrant market.
This overview has provided a broad look at the gaming market in the Philippines, including its demographics and current trends. With this knowledge, gaming companies can make informed decisions about their potential expansion into this emerging gaming market.